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淺談企業(yè)微博的管理以及營銷方式

2012-06-16 21:23:54

The so-called microblogging marketing, is to make use of microblogging, and public relations activities to help businesses promote their products. Microblogging marketing is simple, convenient information, and information dissemination and mode of transmission is diversified. By forwarding to each other was the spread of viral The current business owners turn their attention to emerging media, the value of these media to better achieve the functions and features of the interactive marketing and viral.

Of course, doing the microblogging marketing, fans are the foundation is the most important on the enterprises, the account of each fan is actually a business opportunity, each one microblogging perhaps comments are able to bring the expected impact of international businesses in order to operate the microblogging bother evil, willing to hit on million salary recruitment microblogging operating personnel.

First, how to manage the microblogging

First, the number of fans and a fan of their enterprise business is extremely important. Only microblogging huge number of fans have been more attention will have a greater prospect of carrying out. Enterprise microblogging is different from a celebrity or grassroots microblogging his possession bear the obligation to communicate with the target audience. The companies hope that I can eventually win over the fans of my users, so to obtain the male to female ratio of the fans, the geographical spread, and label statistics and correlation analysis of the target is very important.

Second, enterprise microblogging marketing software management. The rapid rise of microblogging with its speed, with his back to face the features are inseparable, so that any business doing business microblogging, improve the ease under the introductions "This step is essential, in the ease of microblogging introductions this one, is nothing more than these elements: enterprise microblogging logo, official micro-title of the template of the enterprise microblogging, corporate lengthy introductions, and easier for fans to find your labels, and enterprise business-related topics, these set initial step to the enterprise micro-Boga V the only certified microblogging will receive the trust of the fans, to recover the contents of the microblogging to the prestige.

Initially, the written content, positive interactions, more activities. SMEs do the microblogging main difficulty is its fame is not, not as large enterprises, there are many fans automatically concern, after the content, topics, interactive activities each small and medium enterprises to attract fans must pass through road. At present, most of the SMEs microblogging stay in the plain below the ad, but this type of microblogging completed toward degeneration, as long as nutrients, wind fun story, the topic will be increasingly more welcomed by the fans.

Second, enterprise microblogging the what kind of marketing

Microblogging for SMEs in order to expand their visibility, promote corporate brand is nothing more than straightforward advertising on the microblogging will not only achieve good results, but also increasingly by the people hate, human touch, some taste, interactive, attention to your customers, insist that this is the center of the enterprise microblogging marketing. Then the enterprise should adopt what kind of marketing, will add enterprise microblogging fans and forward, that is to increase the visibility of the enterprise microblogging content?

First, the good application of the hot topics and participate in the activities of various microblogging. Sought-after topic can attract many users concerned about, as enterprise microblogging, you can publish the views of this topic, perhaps I microblogging contact with the hot topic release in order to attract more user attention. Meaningful microblogging activities, there will always bring unexpected rewards, appropriate to organize or participate in various microblogging activities, not only can increase the exposure of I microblogging, you can also interact with the fans, greatly reducing the network to bring interval sense.

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